Canalys: India sees unprecedented 20% decline in Q1 shipments

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Canalys: India sees unprecedented 20% decline in Q1 shipments

Canalys posted its report on the Indian market, revealing a tricky begin of the yr. The general market noticed a 20% stoop on a yearly foundation, with solely 30 million shipments between all makers.

4 out of the highest 5 firms noticed a decline in shipments, with solely Oppo miraculously rising 18%, which helped the maker overtake vivo and Xiaomi and transfer into second place.

Firm Q1 2023
Shipments (million)
Q1 2023
Market share
Q1 2022
Shipments (million)
Q1 2022
Market share
Yearly change
Samsung 6.3 21% 7.1 19% -11%
Oppo 5.5 18% 4.6 12% 18%
vivo 5.4 18% 5.7 15% -4%
Xiaomi 5.0 16% 8.0 21% -38%
Realme 2.9 9% 6.0 16% -52%
Others 5.5 18% 6.8 18% -19%
Complete 30.6 100% 38.2 100% -20%

Sanyam Chaurasia, an analyst at Canalys, revealed the Indian market confronted an early-year wrestle attributable to sluggish demand. Firms are realigning their methods to adapt to altering shopper conduct – they optimize retail, manufacturing, native sourcing and R&D to safe a long-term place out there.

Chaurasia added that distributors with efficient channel administration took the hit evenly, and corporations who carried out properly within the offline market demonstrated stability throughout the Q1 interval. Samsung is one in every of them, the place the Galaxy A and Galaxy S launches between January and March helped to melt the blow. Apple additionally goals to hitch the offline battle, lastly placing the corporate on the map within the nation.

The mass-market phase is the preferred in India, however can also be anticipated to face essentially the most challenges in 2023. As disposable revenue progressively rises, customers are extra keen to spend on midrangers, whereas mid-tier customers favor extra premium units.

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