Canalys: Q2 smartphone shipments in Southeast Asia decline by 7%

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Canalys: Smartphone shipments in Southeast Asia for Q2 decline by 7%

Smartphone shipments throughout Southeast Asia reached solely 24.5 million items throughout the April-June interval a drop of seven% in comparison with the values within the earlier quarter. Rising ranges of inflation resulted in decrease ranges of client demand throughout the area. Indonesia is the biggest market within the area with 9.1 million system shipments and 37% of the SEA market. The Philippines is available in second with 4.4 million shipments whereas these in Thailand numbered 4 million. Vietnam (3.1 million) and Malaysia (2.4 million) rounded out the top-five markets in Southeast Asia.

Samsung remained the highest vendor by way of shipments in SEA at 5.7 million items and it additionally reached a 23% market share. Demand for midrange and high-end Galaxy A-series units was decrease than anticipated throughout the area whereas entry-level units helped safe the lead. Oppo is the second main vendor with 4.4 million shipments and an 18% share of the mixed market. Demand for Oppo A16 collection units was notably excessive throughout a number of SEA markets.

Xiaomi is available in third place with 4 million shipments and a 16% market share. The Redmi 10 collection and the previous Redmi 9 collection continued to see sturdy demand from customers and the just lately launched Poco F4 collection made some buzz on on-line channels. Vivo (3.2 million shipments) and Realme (2.6 million shipments) accomplished the checklist of top-five manufacturers by way of shipments.

Southeast Asia smartphone shipments and annual progress | Canalys Smartphone Market Pulse: Q2 2022
Vendor Q2 2022 shipments (million) Q2 2022 market share Q2 2021 shipments (million) Q2 2021 market share Annual progress
Samsung 5.7 23% 5.4 20% 4%
Oppo 4.4 18% 4.9 18% -10%
Xiaomi 4.0 16% 6.0 22% -34%
vivo 3.2 12% 3.9 14% -18%
realme 2.6 11% 3.3 12% -22%
Others 4.7 19% 4.1 15% 14%
Whole 24.5 100% 27.7 100% -11%
Notes: Figures in tables rounded to the primary decimal level
Supply: Canalys Smartphone Evaluation (sell-in shipments), August 2022

Demand for 5G units has declined severely and solely amounted to 18% of complete shipments within the area. Shoppers will not be seeing sensible makes use of for 5G at this level, particularly within the entry-level and midrange section the place LTE units present ample community speeds and protection.

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