Counterpoint: European smartphone market falls 12% in Q1, the worst first quarter since 2013

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Counterpoint: European smartphone market falls 12% in Q1, the worst first quarter since 2013

The European smart device market experienced its worst very first quarter in almost a years and also experts at Counterpoint Research caution that points will certainly get back at worse prior to they improve.

The market dropped 12% contrasted to the very first 3 months of in 2015. With just 49 million mobile phones delivered, this was the most awful Q1 given that 2013. Just one of the Top 5 brand names skilled development Realme increased its market share.

Samsung stays the leading smart device manufacturer on the Old Continent. Its deliveries are still down 16% contrasted to Q1 last year. Apple in fact bordered up a percent factor (year over year), however its deliveries likewise decreased a little (-6%).

The very first quarter of this year saw the launch of Samsungs Galaxy S22 collection and also Apples cost effective apple iphone SE (3rd generation), however they couldnt stand up to the total slump of the marketplace.

The slump was triggered by several aspects parts are still limited, which is intensified by COVID-19 relevant lockdowns in China, there is likewise climbing inflation and also the battle in Ukraine.

The battle influences the marketplace in a number of means. Samsung and also Apple drew out of Russia. They utilized to deliver around half of all mobile phones in the nation (those deliveries were just 6% of the total amount in Europe, though). The firms took out near completion of the quarter, so the complete impacts will certainly be really felt in Q2.

This belongs to why the experts think points will certainly become worse in the 2nd quarter. Its not simply the phone deliveries either, the battle might lower the accessibility of resources utilized to construct electronic devices. European nations are seeing sharp boosts in the price of living, so less individuals will certainly be acquiring brand-new phones.

Continuing down the listing, Xiaomi endured the most significant decline its deliveries are down 36% contrasted to in 2015. Oppo kept its share about the others, however that still indicates less phones delivered (note: Oppos numbers consist of OnePlus). Realme is counted individually and also it relocated 67% even more phones than in Q1 2021, so it increased its market share.

Last year the European market got on the roadway to healing as it expanded by 8% (about the weak 2020). That healing has actually stopped with a decrease in Q1 and also a dark projection for the Q2 (and also also numerous quarters afterwards).

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