Counterpoint: Europe’s smartphone market slides further in Q2


Q1 was the most awful very first quarter for mobile phone deliveries in Europe because 2013, based upon information by Counterpoint Research. In the 2nd quarter the marketplace dropped 13% contrasted to Q1 for a total amount of 40.3 million devices delivered the most awful Q2 because 2020.

Compared to Q2 in 2015, the marketplace is down 11%, however that does not repaint a total photo of the intriguing characteristics at the workplace. The battle, the unstable economic climate and also the renewal of COVID-19 all interfered with mobile phone manufacturers.

Quarterly Smartphone deliveries in Europe and also alter contrasted to Q2 2021 (resource: Counterpoint)

At very first glimpse Samsung and also Apple did alright their deliveries and also market share climbed contrasted to the very same duration in 2015. Both revealed a sharp decrease from Q1 of this year.

In Samsungs situation, Q2 2021 was its weakest quarter in over a years because at the time the firm was battling with closures at its Vietnamese manufacturing facilities. That makes the numbers for this Q2 much less remarkable. There was one more variable at play Samsung took out of Russia, which bring about a decrease in deliveries contrasted to the very first 3 months of this year.

The very same chooses Apple, according to Counterpoint. Deliveries climbed on the back of the preferred apple iphone SE (2022 ), however complete deliveries were not as high as they might have been because Apple took out from the Russian market.

Top 5 mobile phone manufacturers in Europe by market share, Q2 2021 vs. Q2 2022 (resource: Counterpoint)

Xiaomi experienced the reverse of Samsungs circumstance. Q2 2021 as its fantastic quarter on the European market, Q2 2022 not a lot. The firm profited from Samsung and also Apples withdrawal from Russia, which permitted it to deliver even more devices.

Oppo and also Realme settle the Top 5 as well as additionally had contrary destinies. Oppo was struck hard by supply and also producing concerns in China, while Realme published double-digit development on an annual basis.

The circumstance in Europe sadly continues to be grim. Numerous nations in Europe are sliding closer to economic downturn, and also residential political stress in various nations past Russia and also Ukraine are climbing, for instance in France, Germany and also the UK. We continue to be enthusiastic, however, that all-time low has actually been gotten to and also the trajectory ought to transform up quickly, however the healing will likely be sluggish and also lengthy, claimed Counterpoint Researchs Associate Director Jan Stryjak.


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