IDC: India’s wearables market nearly doubles in Q3 with record-setting 23.8 million shipments

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Despite the enhancing delivery prices and also various other troubles brought on by the pandemic, Indias wearables market is flourishing – IDC records that deliveries for the July-September duration almost increased (up 93.8%) contrasted to the very same duration in 2015 for an overall of 23.8 million devices. This was a record quarter for the wearables market.

That development was driven by 2 of the 3 significant classifications of wearables. Earwear continues to be the biggest group with 18.7 million delivered and also a terrific 77.9% year-over-year development. Earwear consists of cordless over-ear earphones, tws and also neckbands headset the last being the most significant sub-category with 7.4 million devices delivered. TWS buds have actually come to be a high-volume, low-margin company in India with the frustrating bulk of devices (86.4%) setting you back $50 or much less.

India Top 5 Earwear Companies, Market Share, Year-over-Year Growth 2021Q3 (Shipments remain in Thousands of Units)
Company 3Q21 Market Share 2Q21 Market Share Year-over-Year system modification (3Q21 vs 3Q20)

1. Picture Marketing (BoAt)

48.0%

45.5%

176.7%

2. Realme

8.5%

5.5%

48.8%

3. OnePlus

7.2%

8.5%

4.6%

4. Samsung

5.3%

7.9%

-33.6%

5. Palred (Ptron)

3.7%

5.1%

81.9%

Others

27.3%

27.5%

68.4%

Total 100% 100% 77.9%

Source: IDCs India Monthly Wearable Device Tracker, November 2021

Brand BoAt expanded contrasted to in 2015 and also currently manages almost half the marketplace, while Realme took care of to slip by OnePlus for the 2nd area, Samsung remains in 4th.

The various other significant sub-category was smartwatches, which expanded a monstrous 456.3% contrasted to in 2015. With 4.3 million deliveries, they much outsell wise bands, which currently note the 7th straight quarter of dropping deliveries.

India Top 3 Wrist Band Companies, Market Share, Year-over-Year Growth 2021Q3 (Shipments remain in Thousands of Units)
Company 3Q21 Market Share 2Q21 Market Share Year-over-Year system modification (3Q21 vs 3Q20)

1. Xiaomi

49.8%

38.9%

-27.2%

2. Titan

16.7%

21.3%

37.7%

3. OnePlus

10.8%

21.7%

Others

22.7%

18.1%

-54.9%

Total 100% 100% -23.6%

Source: IDCs India Monthly Wearable Device Tracker, November 2021

Whats fascinating is that the large smart device manufacturers have actually stopped working to record the smartwatch market in India rather Noise, BoAt and also Fire-Boltt represent two-thirds of the marketplace. These are India-based firms, the ones with global existence (Realme and also Zepp/Amazfit) went for 5th and also 4th.

India Wearables Product Category Market Share, Year-over-Year Growth 2021Q3 (Shipments remain in Thousands of Units)
Product Category 3Q21 Shipments 3Q20 Shipments 3Q19 Shipments Year-over-Year Unit Change (3Q21 vs 3Q20)

1. Earwear

18,738

10,532

2,787

77.9%

2. Wrist Band

738

966

1,206

-23.6%

3. View

4,308

774

354

456.3%

Total 23,783 12,272 4,447 93.8%

Source: IDCs India Monthly Wearable Device Tracker, November 2021

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