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Netflix led US streaming market in Q4, HBO Max gained the most

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The registration video clip as needed (SVOD) market in the United States experienced amazing development in 2021 as well as based upon JustWatch’s metrics HBO Max saw the biggest development at 5 portion factors.

Netflix hung on to its lead with 25% of the marketplace, adhered to by Amazon Prime as well as its 19% while Disney Plus as well as Hulu each stood at 13% of the marketplace.

HBO Max was nearby with 12% while Apple Television+ (5%) as well as Paramount+ (3%) completed the top-seven positions.

Q4 SVOD data

2021 SVOD information

HBO Max likewise saw the greatest development in Q4 with a 2percentage factors boost which assisted it close on Hulu as well as Disney+ in a proposal to end up being the third-largest streaming system. On the various other hand, Netflix saw a 2 portion factors decrease in Q4 while Hulu, Disney+, Apple Television+ as well as Paramount+ all acquired 1pp in Q4. With raising competitors degrees it will certainly interest see exactly how the tables will certainly kip down 2022.


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