Nothing Phone (2) coming to US this year, says CEO Carl Pei

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Nothing Phone (1)

We determined to make the U.S. our No. 1 precedence when it comes to markets, mentioned Nothing CEO Carl Pei in an interview with Inverse. This wont occur with the Cellphone (1), its simply not constructed with assist for bands utilized by US carriers (you may get one for $300, however its supposed as a beta take a look at). Will probably be the Nothing Cellphone (2), coming in late 2023, that targets the US market particularly.

Nothing sells its TWS buds within the US, in reality, the US accounts for a 3rd of all gross sales. Pei sees this as an indication that the Cellphone (2) will see the same success within the new market.

The brand new mannequin will likely be extra premium than the unique Pei is reluctant to name it a flagship as the corporate goals for a refined software program expertise and revolutionary {hardware} design fairly than getting the most effective {hardware} at any price.

Why wasnt the Cellphone (1) designed with the US market in thoughts? Nothing simply didnt have the sources. US carriers demand that telephones undergo a certification course of and mandate that sure options have to be included within the software program.

Nothing Phone (1)Nothing Phone (1)
Nothing Cellphone (1)

Pei says that at first there have been solely 5 engineers on the cellular group, so work on Nothing OS needed to be outsourced. However now the group has been expanded and now there are 100 folks engaged on the software program. Nothings Android 13 beta is totally made in home.

The corporate has grown since its begin simply a few years in the past. It had 200 workers in 2021 and has grown to 400 at the moment. Its income has grown considerably too, from $24 million in its first 12 months to $200 million in 2022. Now the corporate has the sources to tackle a brand new market.

And Pei sees a gap he cites analysis that means that US customers are beginning to get tired of the Apple/Samsung duopoly. They largely have Motorola and OnePlus as alternate options, quickly Nothing will be part of the fray.

A part of the expansion plan contains opening extra brick and mortar shops. Its first retailer, the one in Soho in London, has been doing okay (foot site visitors is helped by being positioned subsequent door to a Supreme retailer), however the CEO says that extra merchandise are wanted to push the shop into profitability.

Comply with the Supply hyperlink for extra from the interview with Carl Pei.

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