Samsung Australia fined AUD 14M over misleading water resistance ads

Sample Australian Galaxy S8 ad

Back in 2019, Samsung Australia was brought to justice by the The Australian Competition as well as Consumer Commission (ACCC) over deceptive water resistance promotion of its phones. The Korean technology huge repetitively marketed numerous of its Galaxy S, Galaxy An and also Galaxy Note phones as appropriating to utilize in swimming pool as well as sea water in its advertising and marketing advertisements. Almost 3 years later on the Aussie court has actually purchased Samsung Australia to pay AUD 14 million (around $9.6 million) in penalties for its deceptive smart device ads.

Sample Australian Galaxy S8 advertisement

The ACCC news release clearly discusses a team of IP68-rated Samsung phones consisting of the Galaxy S7, S7 Edge, Galaxy A5 (2017 ), Galaxy A7 (2017 ), Galaxy S8, S8 Plus as well as Galaxy Note8 as being highlighted for usage in swimming pool as well as sea water atmospheres based upon the advertisements.

ACCC asserts that 3.1 million integrated systems of the previously mentioned tools were offered in Australia as well as the deceptive ads ran in between March 2016 as well as October 2018. The regulatory authority suggests that these advertisements incentivized customers to acquire as well as utilize their tools as shown in the advertisements like taking undersea selfies in the sea.

Other examples of the
Other examples of the
Other examples of the

Other instances of the “deceptive” Samsung advertisements

The outcomes were various individual grievances of phones being harmed as an outcome of seawater rusting the billing ports as well as also entirely eliminating the tools. Water damages is significantly not covered by guarantee so a lot of customers were entrusted pointless tools.


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