Twitter experiments with video again, tests vertically scrolling video

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Twitter experiments with video again, tests vertically scrolling video

Twitter pronounces on its official Weblog that it’s going to start rolling out a brand new strategy to expertise movies on TikTok. No, Twitter isnt going to start out pushing TikTok-like brief movies the identical method that IG did with Reels or YouTube with Shorts. As an alternative, it’s only going to take one component of brief type video, making it simpler to find video content material on the platform.

Twitter is introducing a brand new immersive media viewer which can play movies in a brand new full display screen view. This can be accessible by merely tapping/increasing a video from a Tweet. Customers will be capable to swipe up from any video in the event that they want to uncover extra visible content material. Backing out of the view will carry you again to your Twitter feed.

Twitter can also be going to be exhibiting extra movies within the apps Discover tab. Customers will see a brand new video carousel together with Tweets of curiosity beneath Movies for you.

We wish to make it straightforward for everybody to make use of our service in the best way that most closely fits their wants, and movies an necessary a part of that.

Twitter experiments with video again, tests vertically scrolling video

The immersive media viewer can be rolling out to iOS customers utilizing Twitter in English over the subsequent few days. In the meantime, the video carousel within the Discover tab is now out there to Android and iOS customers in English.

The final time Twitter tried to include video, it failed. Twitter launched Fleets again in November 2020, just for it to tug the plug about 8 months later. With this announcement, it doesnt seem to be Twitter is making an attempt to vary its content material technique and immediately make its customers pump out short-form video like Instagram did. As an alternative of shifting its focus to video, it can solely make movies simpler to seek out and have interaction with.

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